At a glance.
- We are Agile Projects Ltd, a company registered in England and Wales, trading as "Aliqa".
- Aliqa is an educational tool, not a medical service. The scores, tags and recommendations are AI-generated and approximate. We do not provide medical or nutritional advice and we do not count calories.
- We sell access through the Apple App Store as an auto-renewable subscription, with a 7-day free trial for first-time subscribers.
- You can cancel any time in iOS Settings → Subscriptions, export your data from Profile → Export, and delete your account from Profile → Delete account.
- These Terms are governed by the laws of England and Wales and do not deprive UK or EEA consumers of the mandatory protections of their home jurisdiction.
Please read these Terms carefully before creating an account. They form a binding contract between you and us, contain important provisions about our liability, your statutory rights, and dispute resolution, and make clear that Aliqa is not a medical service.
Aliqa Food-Log (the "App", "Aliqa", "we", "us") is provided by Agile Projects Ltd, a private company limited by shares registered in England and Wales. "Aliqa" is a trading name of Agile Projects Ltd. Our registered office is at Langley House, 53 Theobald Street, Borehamwood, England, WD6 4RT, United Kingdom; you can reach us at support@aliqa.app for general questions and at privacy@aliqa.app for privacy questions.
These Terms of Use form the end-user licence agreement (EULA) between you and us for: the Aliqa iOS app distributed through the Apple App Store; the universal-link host at app.aliqa.app (which opens deep links inside the iOS app and otherwise redirects visitors to the App Store); the supporting API; the auth surface at login.aliqa.app; and the marketing site at www.aliqa.app. Together these are the "Service". These Terms are the master agreement for every Apple App Store storefront in which the App is distributed. Country-specific consumer rights are addressed in §5.4 (UK / EEA / France) and §16.6 (Singapore).
Aliqa Food-Log is sold exclusively through the Apple App Store as an auto-renewable in-app subscription. We do not sell the App, any feature inside it, or any extension of it through any other channel. Any other Aliqa-branded products on our website are separate services, governed by their own terms, and are not part of the App and cannot be accessed from inside the App.
By creating an account or otherwise using the Service you confirm that:
If you accept these Terms on behalf of an organisation, you represent that you have authority to bind that organisation, and "you" means both you personally and the organisation.
Aliqa lets you photograph your meals or enter them as text. Our AI pipeline identifies foods and portion sizes, assigns nutritional tags (for example protein, fiber, high_gi, processed), produces a daily score on three dimensions (Glycemic Balance, Meal Composition, Food Quality, each scored 1–10) for a total day score 1–30, plus a short recommendation, a weekly review, badges, streaks, and optional reminders. Each dimension applies an established public-health framework: Glycemic Balance applies the ICQC 2015 international scientific consensus on glycemic index and load (ISO 26642 methodology); Meal Composition applies the NHS Eatwell Guide, the Harvard Healthy Eating Plate, and the EAT-Lancet Commission; Food Quality applies the NOVA classification of food processing and the UK FSA Nutrient Profiling Model that underpins Nutri-Score. Aliqa applies these frameworks but is not endorsed by them. Aliqa does not count calories or macros.
You can edit any AI-generated tag, portion, or food item at any time; the day score recomputes when you do. This is how we satisfy the right under UK GDPR Article 22 to contest and obtain human review of solely automated decisions affecting you.
Aliqa is not a medical device and is not approved or registered as one in any jurisdiction. It does not provide medical advice, diagnosis, treatment, or a care plan. It is a general educational tool for adults who are already healthy enough to adjust their own diet.
You must not rely on the Service to manage a medical condition, take medication, or change a treatment plan. The Service must not be used to make any dosing decision (for example for insulin or other medication), to treat or prevent disease, or to address allergies or intolerances. If you have any medical condition, eating disorder, food allergy, dietary restriction, are pregnant, breastfeeding, taking prescription medication, or managing a chronic illness, please consult your doctor or a registered dietitian.
In a medical emergency call your local emergency number - 999 in the United Kingdom, 112 in the European Union, 911 in the United States, 995 in Singapore - and never use the Service for medical emergencies. If you are struggling with disordered eating in the UK, you can contact Beat at beateatingdisorders.org.uk or call 0808 801 0677.
Nothing in your use of the Service creates a doctor-patient or dietitian-client relationship between you and us, our staff, our advisers, or any of our sub-processors.
The scores, tags, and recommendations are generated by third-party large language models processing your photos and descriptions. They are:
Treat the output as a prompt for reflection, not a fact. If the analysis is wrong, edit your meal in the App and the score will recompute.
Some features may be released as beta or experimental (clearly labelled in the App). These may change, fail, or be withdrawn at any time. Beta features are provided "as is" with no service-level commitment.
You are responsible for keeping your email and password confidential and for everything that happens under your account. Tell us immediately at support@aliqa.app if you suspect unauthorised access. We may close or suspend your account if you breach these Terms, if we reasonably suspect fraud, or if we are legally required to; except where a serious breach or the law prevents it, we will give you reasonable notice and an opportunity to remedy the breach.
You can close your account at any time from Profile → Delete account (see §11).
First-time subscribers get a 7-day free trial, configured as an introductory offer on our Apple App Store subscription. During the trial you have full access and you will not be charged. The trial is available once per Apple ID per subscription group; deleting and re-installing the App does not reset it.
Apple will charge your Apple ID at the end of the free trial unless you cancel at least 24 hours before the trial ends. We will surface the trial-end date and a cancel link in the App; we will also send a reminder email at least 24 hours before the trial ends in jurisdictions where the law requires one (UK Digital Markets, Competition and Consumers Act 2024; EU Directive 2019/2161 implementing law).
After the trial, continued access requires an active subscription. Subscriptions are sold through the Apple App Store as auto-renewable in-app purchases. Prices and periods are shown live on the paywall in the App, pulled from StoreKit in your local currency. We currently offer monthly and annual tiers; prices are set per Apple App Store territory.
We may add, remove, or change features, and change the price of subscriptions for future billing periods, with at least 30 days' advance notice in the App or by email. If you do not accept a price change you can cancel before the next renewal at no cost. Where a feature change materially reduces the functionality you contracted for, you may cancel within 30 days of the change and we will support a pro-rata refund request through Apple under the UK Consumer Rights Act 2015 and the EU Digital Content Directive (Directive (EU) 2019/770) where applicable.
If you are a consumer resident in the UK, the EEA or France, you generally have a 14-day right to withdraw from a distance contract for digital services (UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013; EU Consumer Rights Directive 2011/83/EU as amended by Directive (EU) 2019/2161; French Code de la consommation, Articles L. 221-18 to L. 221-28).
Because the Service is supplied immediately, by starting your free trial or subscription you expressly request that supply begin immediately and acknowledge that you lose your right to withdraw once the digital service has been fully performed, to the extent permitted by the law of your country. You can still cancel future renewals at any time (see §5.2).
French consumers can use the withdrawal form set out in the annex to Article R. 221-1 of the Code de la consommation; a French-language copy is available at /legal/retractation.html.
We will not auto-renew without giving you reasonable notice. In particular we will send a reminder email at least 24 hours before the end of the free trial in any jurisdiction where the law requires one; we will send a renewal reminder before each renewal where the law requires one (in particular under the UK Digital Markets, Competition and Consumers Act 2024 for monthly and annual subscriptions); and we will not change material commercial terms (price, billing frequency, length of commitment) without giving you the chance to opt out without penalty.
Subject to these Terms we grant you a personal, non-exclusive, non-transferable, non-sub-licensable, non-medical, revocable licence to download and use the App on Apple-branded devices that you own or control, in accordance with Apple's Usage Rules, for your own personal, non-commercial use, for the duration of an active subscription (or trial).
You agree not to:
We may, without notice, delete photos that are not photos of food or drink and that you have uploaded into your meal log. We may suspend your account on a second material breach of this section.
"Your content" means the photos, meal descriptions, tags, clarifications, preferences, and notes you submit. You keep ownership.
You grant us a worldwide, royalty-free, non-exclusive, non-sublicensable licence to host, reproduce, transmit, analyse and display Your content only:
This licence terminates on deletion of the relevant content, or 30 days after deletion of your account (the disaster-recovery window). It does not allow us to publish Your content publicly, share it with advertisers, or use it as a marketing testimonial without your separate written consent.
We will not sell Your content. We will not use it to target advertising. We will not use Your content (photos, food entries, scores, tags, recommendations) to train our own AI models, and we have contracted with our AI sub-processor (currently OpenAI, via the OpenAI API business terms) so that they do not use it to train their models either.
We may create and use aggregated and de-identified statistics derived from usage (for example, "63 % of days met the breakfast-protein threshold across our user base"). These statistics do not identify you, are not Your content, and may be retained and published indefinitely. We treat pseudonymised data (data linked to an internal user ID but stripped of direct identifiers) as personal data, in line with UK GDPR Recital 26.
The App, including its design, code, brand, tag taxonomy, scoring framework, prompt library, written copy, sounds, illustrations, and the look and feel of the Service, is owned by us or our licensors and protected by intellectual-property laws. Except for the rights expressly granted in §6 we reserve all rights.
Any feedback, ideas or suggestions you send us are non-confidential, and you grant us a perpetual, irrevocable, royalty-free licence to use them without restriction. You waive any moral rights in feedback to the extent permitted by law.
You are not granted any rights to our trademarks, logos, or trade names.
Operating the Service requires us to share limited information with third parties:
| Sub-processor | Purpose | Region |
|---|---|---|
| Amazon Web Services (AWS) | Hosting, database, meal-image storage, API gateway logs | UK / EU |
| OpenAI | Vision analysis (GPT-4.1 mini), tagger, scoring, weekly-review text generation. We use the OpenAI API; under OpenAI's API business terms, your inputs and outputs are not used to train OpenAI's models by default. | United States |
| Apple | App Store delivery, StoreKit billing, push notifications via APNs, optional Sign in with Apple | Global |
| Transactional email provider | Verification, password reset, weekly review, trial-end reminder | UK / EU |
A current list, with each sub-processor's role, country of establishment and the safeguards relied on, is maintained in the Privacy Policy §4.
Your relationship with Apple is governed by Apple's own terms (including the Licensed Application End-User License Agreement). Apple has no obligation to furnish maintenance or support, and is a third-party beneficiary of these Terms with the right to enforce them against you (see §16.4).
We work hard to keep the Service available but do not guarantee that it will always be available, uninterrupted, or error-free. We may suspend it for maintenance, security, regulatory or safety reasons, and we will give reasonable notice of planned downtime where practical.
We may also add, change, or remove features, or discontinue the Service in whole or in part. Where a change to a paid feature materially reduces the functionality you contracted for, see §5.3 - you may cancel within 30 days at no penalty and request a pro-rata refund through Apple. Where we discontinue the Service entirely we will give you at least 60 days' notice by email and in the App, support data export through that period, and, to the extent practically possible through the App Store, support a refund for any unused pre-paid period beyond the notice period.
You can delete your account at any time from Profile → Delete account in the App. You will be asked to re-enter your password. When you delete your account we anonymise your email, revoke your sessions, and schedule deletion of your photos and food entries in line with the Privacy Policy. Some limited records may be retained as required by law (for example, billing records held for tax purposes).
Important. Deleting your account does not automatically cancel your iOS subscription, because billing is handled by Apple. To cancel, also go to iOS Settings → [your name] → Subscriptions.
We may close your account if: you materially breach these Terms; we reasonably suspect fraud or abuse; we are required to by law or by an order of a competent court or regulator; continued provision of the Service to you would create a risk to your safety or to other users; or the Service is discontinued. Except where a serious breach or the law prevents it we will give you reasonable notice and the chance to export your data first.
To the maximum extent permitted by law and subject to §13, the Service is provided "as is" and "as available". We make no warranty:
The scores, tags, and recommendations are for general informational and educational purposes only and are not medical, nutritional, psychological, financial or other professional advice. Do not make medical, medication, treatment or other professional decisions based on the Service. (See also the standalone Medical Disclaimer.)
Nothing in these Terms limits or excludes liability that cannot be limited or excluded as a matter of law, including (in the UK / EEA) for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for defective products under the UK Consumer Protection Act 1987, or for any liability that cannot be excluded under the UK Consumer Rights Act 2015, the Unfair Contract Terms Act 1977, or equivalent national consumer-protection law in your country of residence.
To the maximum extent permitted by law, and subject to §12:
If you are using the Service in the course of a business, you will defend, indemnify, and hold us harmless from any third-party claims, damages, and reasonable legal costs arising out of: your breach of these Terms; Your content; or your misuse of the Service.
This section does not apply to consumers in the UK or EEA - to the extent it would, it is severed.
We may update these Terms from time to time. For material changes (changes to your rights, our liability, the price, the licence scope, or the data we process about you) we will:
For non-material changes (clarifications, drafting fixes, broken-link fixes, version-string updates), the new version takes effect when we update the "Effective" date on the published page; we will not push a re-acceptance prompt for those.
We will not apply changes retroactively to a dispute that you have already raised in writing with us before the change took effect.
These Terms are governed by the laws of England and Wales. If you are a consumer, this choice of law does not deprive you of the mandatory protections of the law of your habitual residence - in particular the French Code de la consommation, the national consumer law of your EEA member state, or, if you are resident in Singapore, the Consumer Protection (Fair Trading) Act 2003 (CPFTA). Subject to your non-waivable consumer rights, the courts of England and Wales have non-exclusive jurisdiction over disputes arising out of or in connection with these Terms; consumers may also bring proceedings in the courts of their country of residence.
Before starting court proceedings, please contact us at support@aliqa.app with a description of the dispute, what outcome you are seeking, and the email address on your account. We will acknowledge your message within 5 working days and try to resolve the matter within 30 days. This step is not mandatory and does not extend any statutory time limit you may have under the law of your country of residence.
These Terms - together with the Privacy Policy, the Cookies notice, the Medical Disclaimer, and any subscription-specific disclosures shown in the App - form the entire agreement between you and us about the Service. They supersede any prior version. If any part is held unenforceable, the rest remains in force.
You acknowledge that:
You represent that you are not located in, and are not a resident or national of, a country subject to a US, UK, EU or UN embargo, and that you are not on any prohibited or restricted parties list.
If you are resident in Singapore or purchased the App through the Singapore App Store, nothing in these Terms limits your rights under the Consumer Protection (Fair Trading) Act 2003 (CPFTA). Our processing of your personal data is governed by the Personal Data Protection Act 2012 (PDPA) in addition to any other applicable laws; see the Privacy Policy §6.1 for PDPA-specific rights and our DPO contact. Billing is operated by Apple via the Singapore App Store; refunds and billing complaints are handled by Apple in accordance with Apple's terms applicable to Singapore customers.
Our failure to enforce a provision is not a waiver of it. You cannot transfer your rights or obligations under these Terms; we can transfer them to a successor entity (for example, on a merger, acquisition, or sale of substantially all of our assets) provided your rights are not materially reduced.
Neither party is liable for delay or failure caused by events outside its reasonable control (acts of God, war, terrorism, civil unrest, pandemic, government action, internet failure, third-party hosting failure). If a force-majeure event continues for more than 60 days, either party may terminate without liability.
You agree that we may give you notices about the Service by email, in-app message, or by posting them on www.aliqa.app/legal/. You will give us notices by emailing support@aliqa.app. By using the Service you consent to receiving necessary transactional communications (verification, password reset, weekly review summary, billing notices); you can manage optional communications in Profile → Notifications and Profile → Emails.
General questions and disputes: support@aliqa.app. Privacy / data protection requests: privacy@aliqa.app. Postal: Agile Projects Ltd (Aliqa), Langley House, 53 Theobald Street, Borehamwood, England, WD6 4RT, United Kingdom.